Rethinking the RACE model for a social media world – BEGIN CHARBONNEAU Food for thought. Article written by Begin and Charbonneau in Journal of Professional Communication. rethinking-the-race-model-for-a-social-media-world-begin-charbonneau Advertisements Share this:TwitterLinkedInFacebookTumblrGoogleEmailPrintLike this:Like Loading... This entry was posted in Credibility, Digital PR, Public Relations and tagged Public Relations, RACE, Social Media. Bookmark the permalink.