What are Electronic Public Relations, ePR, Digital PR?

ePR, sometimes called Online PR or Digital PR, is quite recent compared to traditional PR with its decades of history. It is mostly the strategically planned use of internet-based and new media tools and technologies to build and to maintain a dialogue (Two-way communication) between an organization and its publics. ePR also offers a major contribution to manage online crisis, when social media and online reputation are impacted.

Marketers are wrongly trying to tell the world that they have the expertise of online content management with inbound marketing and content marketing, but only PR can pretend that.

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2 thoughts on “What are Electronic Public Relations, ePR, Digital PR?

  1. I think that both kinds of PR are important to a company. Especially in today’s day and age when literally nobody leaves the house without their cellphones. I do think that as a PR student we are sort inundated with the ePR side of things though and that sometimes traditional PR strategies are not as easy for us to grasp.

    Reply
    • You are totally right, we should never forget traditional Public Relations, we always must understand all of our publics, traditional and online, to create and maintain an honest dialog.

      Reply

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